Wheeling out the 1956 Plymouth, Dodge, DeSoto, Chrysler and Imperial passenger cars at a party for the press this week, Chrysler President Lester Lum ("Tex") Colbert sounded a challenge to the other automakers. Said Colbert: Chrysler Corp., which captured 18.1% of the automobile market in the first seven months of 1955, is "out to get 20% of the automobile business, and more."
The new cars, which will come out in mid-October, represent a $175 million face-lifting job on the 1955 models. Chief body change: high, straightaway lines on the rear fenders and bigger taillights. In addition, all lines will have...
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