Business: Telling the Employees

Where Management Misses, Unions Score

INDUSTRY in the U.S. will spend an estimated $135 million this year to put out about 10,000 house organs aimed at strengthening ties—and improving communications—between worker and employer. The industrial publications range from crudely mimeographed sheets in small plants to handsome, slick-paper magazines by big corporations, such as General Motors' LiFE-size G.M. Folks (circ. 500,000), and the DuPont Magazine.

Despite the immense outlays for company publications, a growing number of industrial editors are worried. They are well aware that many of the company publications are doing a poor job compared to the hard-hitting crusading of some 500 national,...

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