Not since the early days of radio's Amos 'n' Andy had so many Americans waited so breathlessly for an evening broadcast. The question "Will he go for it?" was self-explanatory, whether asked in taxi, train, hotel lobby or on a city street. The he in this case was Marine Captain Richard S. McCutchen. The 28-year-old naval science instructor at Ohio State, father of three and amateur cooking expert, had reached the $32,000 mark on The $64,000 Question by breezily describing the ingredients of five desserts: bombe, zabaglione, olycook, flummery and pfeffernuss.
"Shall he [or she] go for it?" had been asked every...