Show Business: Block That Schlock

On TV guest shots. Comic George Jessel has a knack for veering the conversation to Bulova watches. While palavering with Jack Paar before millions of viewers not long ago, Georgie went on and on about his watch, a Bulova. When being Person to Personed by Ed Murrow, Jessel lovingly showed off five clocks in his house; all five were gifts from Bulova. (Genial Georgie insists neither mention was intended as a plug.)

Many comedians are prolific brand-name droppers. Gagged Bob Hope recently: "The NBC peacock is really a plucked pigeon with a Clairol...

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