Show Business: Block That Schlock

On TV guest shots. Comic George Jessel has a knack for veering the conversation to Bulova watches. While palavering with Jack Paar before millions of viewers not long ago, Georgie went on and on about his watch, a Bulova. When being Person to Personed by Ed Murrow, Jessel lovingly showed off five clocks in his house; all five were gifts from Bulova. (Genial Georgie insists neither mention was intended as a plug.)

Many comedians are prolific brand-name droppers. Gagged Bob Hope recently: "The NBC peacock is really a plucked pigeon with a Clairol...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!