¶ In San Francisco the youthful (ten years old) advertising firm of Guild, Bascom & Bonfigli fearlessly accepted a new account: for a 15% fee, G.B.& B. agreed to handle all of the Democratic Party's advertising and pressagentry during the 1960 national campaign. The California firm's acceptance marked the end of a long search by National Democratic Chairman Paul Butler, who had already been turned down by major ad agencies in Manhattan because, so he said, they were fearful of offending big Republican customers.
¶ In Washington the word seeped out that...
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