INTERNATIONAL AIR FARES

The Jets Are Driving Them Down

OF the many jet-age problems facing the world airline industry, the most pressing is how to find enough passengers to fill all the expensive new planes that will soon be flying. At the 15th annual meeting of the International Air Transport Association in Tokyo last week, Director General Sir William P. Hildred posed the problem, and provided an obvious answer: "We shall have to feed progressively larger gobbets of traffic to these monsters or they will eat us up, capital and all ...

Our markets are inexhaustible so long as we keep the fares down,...

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