The Press: The Old Subscribers

On their park benches in the sunny harbor on Florida's Gulf Coast, residents of St. Petersburg watched for a sign of fall. One day last week it came: the obituary space in the St. Petersburg Times (circ. 100,225) rose from the summer normal of two columns to five.

Times subscribers knew what this meant: the annual migration to St. Petersburg had begun. A mecca for retired oldsters—nearly one of four St. Petersburg residents is over 65, against a national average of one in twelve—the city is also a winter shelter for 75,000 chilled Northerners. Most of the newcomers are as far along...

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