GOODS & SERVICES: New Ideas, Nov. 24, 1958


The Superba. Checker Motors Corp., makers of Checker taxicabs, next month will begin production of a family-type passenger car called the Superba, which it claims will "perform like a pleasure car and take punishment like a taxicab." The new car, powered by a six-cylinder engine, will be about 198 in. long and somewhat higher and narrower than most U.S. cars, sell in the $2,500 price range.

Telegraphed Gifts. More than 2,000 U.S. drugstores have signed up with Gifts By Wire, Inc. of Delray Beach, Fla. in a new national gift-sending...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!