¶James L. Palmer, 59, president of Chicago's Marshall Field & Co. since 1949, was named chief executive officer to succeed Hughston McBain, 56, who retired as chairman and chief executive after 15 years. Palmer has worked hand in hand with McBain in guiding Marshall Field through a postwar expansion period that saw the opening of three suburban stores, doubled total store space, pushed sales up some 35% (fiscal 1957: $219,011,532). A onetime professor of marketing at the University of Chicago, Palmer joined Field's in 1936, became president after he turned down an offer to become board chairman of Montgomery Ward....
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