CORPORATIONS: Living It Up with Pepsi

Next to his wife, durable Screen Siren Joan Crawford, the personal pride of Pepsi-Cola Chairman Alfred Nu Steele is his gymnasium-sized Manhattan apartment, 13 stories above Fifth Avenue at 70th Street. Easily awed Broadway columnists have dubbed it "Taj Joan." But it's quite a place; Joan insists that visitors remove their shoes before entering lest they soil the quicksand-soft golden carpets.

Last week Steele, Joan and Taj Joan all hit the spot—the one marked X—at Pepsi's annual stockholders' meeting. Reason: a small note on page 6 of the annual proxy statement.

"During 1957, Mr. Steele had extensive alterations and structural changes...

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