BUSINESS ABROAD: Maserati Off the Track

Spinning around the great circuits of the world, one whining, bright red racer topped them all last year: Italy's Maserati, the car that whisked Juan Manuel Fangio to a world championship and many another driver to fame in the last 30 years. To Maserati's makers, Adolfo Orsi and his son Omar, the fame was expected to pave the way for quantity production of a new richly appointed sports-touring car rivaling Mercedes-Benz and Ferrari. When tighter new rules outmoded their biggest racers last fall, the Orsis were ready to quit racing and plunge...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!