The Press: The Main Street Journal*

Measured by the tastes and habits of the ordinary newspaper reader, the Wall Street Journal is agonizingly dull. For determinedly conservative makeup, the Journal's front page—six solid columns of type unrelieved by a picture—has no rival among U.S. metropolitan dailies. Its stories can hardly be called sensational: a looming shortage in milk bottles, potholes in the Inter-American Highway, a slump in the price of dried fruit, a rise in individual assets—to cite but a few of the subjects that rated Page One play last week.

But the Journal's reader is far from ordinary. On...

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