RUSSIA: Brainstorming in Moscow

"To make beautiful muzhik—give her Red Moscow Perfume!"

"Laikas taste good—like a cigarette should!"

"Fifty out of 50 doctors approve of Khrushchev!"

"They said it couldn't be done—but Russia invented the automobile!"

Advertisements like these will probably not blossom forth in Soviet publications, but Russia is about to travel halfway to Manhattan's Madison Avenue. Sovetskaya Kultura, the official publication of the Ministry of Culture, last week complained that Russians are stupefied and bored by such headlines as "Buy jewelry in the shops of the State Jewelry Trade Organization" and "State Insurance is selling insurance for household goods." To get American-style hard sell, the...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!