Show Business: The Mixture as Before

It was the kind of TV program that no sponsor could possibly afford: the high-priced talent ranged from Board Chairman Robert Sarnoff (delivery somewhat stiff) to Broad Comic Milton Berle (delivery better than ever). Packed into a two-hour closed-circuit preview of the new season were all of NBC's top stars, presenting snippets from all of the network's evening programs. The audience: station personnel, admen and newsmen in 140 U.S. cities. Madison Avenue time buyers, the cold-eyed crew whom Bob Hope greeted as "the grey flannel Mafia," seemed satisfied at show's end that their...

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