Show Business: The Price Was Wrong

For months Gerard Mignone, 38, an unemployed Brooklyn milkman, had been salivating at the very sight of NBC's gaudy giveaway, The Price Is Right. The show promises a wondrous pack of prizes to any shrewd appraiser in the home audience who submits (via postcard) their correct prices. Mignone sent in hundreds of cards, became obsessed with the show. To check on prices, he organized an intricate filing system, hounded the Department of Commerce and called manufacturers all over the country. Said he: "I got a phone bill I'm afraid to show my wife. I spent $200 tracing these things."

But his bids...

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