No One Knows Which Filter Filters Best

FROM United States Tobacco Co. came an announcement this week that it has changed the filter and tobacco of its King Sano brand so that the smoke now carries "26% less tar than any other cigarette." Of ten major brands in fierce competition for the filter-cigarette business, five claim that their filters filter best—and each backs its claim with an impressive array of tests. The argument over which to believe has interested the Federal Trade Commission and Congress. Says Congressman John A. Blatnik, chairman of a House subcommittee that investigated cigarette advertising: "There are so...

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