Faintly but distinctly, the mesmeric boomlay-boom of publicity drums on Manhattan's Madison Ave. is heard 980 miles away in Columbia (pop. 43,000), site of the University of Missouri. Stout-souled citizens wonder what is wrong. Chamber of Commerce members writhe to the beat and get the message. It is so nonsensical that at first it seems to be garbled: name the new boulevard (boom-lay boom) after Milton Caniff.
As the tattoo continues, familiar information floods the C. of C.: Milton Caniff is a cartoonist who draws a comic strip about Steve Canyon, a tall, blond,...
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