The exhibitors who run the nation's movie theaters judge a picture strictly by the money it makes. Weighing one against another, they form sharp opinions, make them known to other "exhibs" and to respectful cinemogulsthrough brief critiques in the trade weekly Boxoffice. Examples of the cinema's most practical criticism:
The Pajama Game (Warner). "Too much singing and music, [with which] the public is saturated by radio and 'tiny-vision.' "L.J.L., Randolph, Neb. (pop. 1,029).
The Sun Also Rises (20th Century-Fox). "Out here in the short-grass country we only read the books that have been banned...