Television: Oscar Writhes Again

To Oscar Levant, an ounce of attention is worth a pound of cure—and he was getting lots of attention last week.

It all began when Los Angeles station KCOP-TV (Channel 13) brought in a beauty queen to do the Philco commercials in place of Oscar's ailing wife June. Oscar had expected to do the commercials himself, and this "humiliation" shook him from id to toe. He was rude, hustled her off-camera before she could make her sales pitch, was notified within minutes that Philco had canceled sponsorship of the show. In a rage, Oscar launched into an on-the-air assault on Philco, urged...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!