The appeal came down to Miami News staffers from Editor Bill Baggs: ''Please do not hide any more suits on the expense account." Baggs' quip was characteristic of the front-office reaction of the nation's newspapers to the recession: concerned, but far from desperate.
Generally, circulation has held steady. But for the first four months of this year, newspaper ad linage was off 7.8% from 1957 figures.*Coming on top of the general postwar rise in production costs, the recession was squeezing tighter yet the thin profit margins of many a publisher.
Around the nation, editors are trying to ride out the recession without major...