A Letter From The Publisher, may 12, 1958

WHAT'S wrong? Have they grown too big? Are they too chromy? Too expensive? Or are people just being mighty careful with their money? Seeking the answers to the question of the year—why the 1958 cars are not selling—TIME correspondents in 21 cities, from Boston to Seattle, talked to hundreds of dealers, mechanics, gas-station attendants and those bona fide experts, the drivers. To help Detroit Bureau Chief Marshall Berger with the bulk of the research, Chief of Correspondents James Shepley flew out for interviews with the heads of the Big Three companies—Henry Ford II of Ford, Harlow Curtice of General Motors...

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