With no descendants, Publisher William H. Eaton, 76, has long looked for the right company to buy his successful monthly, The American Home (circ. 3,259,925). Last week Eaton acknowledged that he had found his buyer: the Curtis Publishing Co. (Satevepost, Ladies' Home Journal, Holiday), which has distributed American Home for four years. For an undisclosed sum, Curtis bought Eaton's majority holdings plus the remaining stock owned by President-Editor Jean Austin, 57.
The deal gives Curtis a solid lodgment in the prospering field of shelter magazines. Catering to the middle-brow homebody and thriving on the postwar trend to do-it-yourself, American Home has picked...
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