Nobody is in a better position to testify on the difficulties of competing with the New York Times (see above) than Ogden Rogers Reid, 32, who took over the ailing, family-owned New York Herald Tribune in 1955 with the triple-threat title of publisher-president-editor. "Brownie" Reid set out to counter the Times's thoroughness with livelier stories, editorial fun and promotion games. But heading out in the new direction, the Modern Republican Trib slumped badly, last September went to its good friend, Modern Republican John Hay ("Jock") Whitney, 53, currently Ambassador to the Court of...
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