ADVERTISING: Romance on the Rocks

When General Motors' Buick Division plucked its $20 million account from the hands of Manhattan's Kudner Agency after 22 years of going steady (TIME, Jan. 6), Madison Avenue buzzed that

Kudner might soon have to return every token of its romance with G.M. Kudner hoped not. Though the agency lost nearly a third of its billings with Buick's departure, it still had hopes of holding on to its remaining General Motors' accounts (which made up nearly 40% of billings), immediately announced a change in top command. Last week Kudner knew the worst—all reconciliation had failed. Out went two more G.M....

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