BANKING: Smile, Shake, Sell

Like a broken traffic light that shows both red and green, U.S. banks are glutted with savings, while their loan departments report a sharp fall-off in new business. Last week President Charles H. Brower of Manhattan's Batten, Barton, Durstine & Osborne stepped into the money jam, whistled up an adman's notion of creating motion. Advertising has the job of awakening desire, said hard-selling Charlie Brower to an American Bankers Association meeting in Chicago. His advice: let bankers quickly borrow some advertising techniques.

"There is no bad selling, just lazy selling," Brower warned the bankers, and laid out three simple rules:

First....

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