The Press: Space Salesmen

Without bosoms or ballyhoo, the newcomer is hopelessly outglittered by many of its flashy neighbors on newsstand racks. But this week the second issue of a modest quarterly named Space Journal is selling like cheesecake. As an unofficial byproduct of the Jupiter-designing experts at the Army Ballistic Missile Agency in Huntsville, Ala., the magazine treats its out-of-this-world subject in down-to-earth language. Says one Space Journalist : "The American people have a hunger for space information, and we're going to keep them well-fed."

Magazine publishers, who once thought that space was only something to sell, are learning that it also sells magazines. Space...

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