INVESTIGATIONS: The Soft Sell

As president of the huge (1,500,000-member) United Auto Workers, fire-breathing Walter Philip Reuther is a powerful organizer, bargainer, administrator, politician, social reformer. In addition, red-haired Walter Reuther is a shrewd, smooth public-relations man. Last week, invited to Washington to appear before the McClellan committee, Reuther found a capacity crowd on hand for the fireworks. But any public-relations man could recognize that the time was wrong for fireworks. In Detroit tough negotiations between the U.A.W. and the big three auto companies were under way in a climate of depression and gloom, with...

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