G.I. BABY BOOM, read the screamline in Variety. "The teen market ... is due to rise by leaps and bounds starting with 1958 . . . and motion pictures have the potential for a great attendance revival." It was the kind of talk that harried Hollywood likes to hear, and so far 1958 has lived up to expectations.
Business was great in January. In February, despite bad weather, it was almost great. As one exhibitor explained: "The kids got to neck somewhere, and it's too cold in a parked car."
According to Variety, these were...
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