What Damon was to Pythias or David to Jonathan, William Benton was to Chester Bowles. In 1929, four months before the stock-market crash, the two Yalemen (Benton '21, Bowles '24) founded the advertising agency of Benton & Bowles. By 1936, the year Benton sold out to be vice president of the University of Chicago, they had run their billings up to $15 million a year. Bowles hung around until 1941, making more money; then he too gave in to the longing for a larger life of public service, headed up the Connecticut OPA,...
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