ADVERTISING: New Image for Chrysler

Beetle-browed Leo Burnett, 66, chairman of Chicago's Leo Burnett Co. Inc., is a fast-moving adman who looks and acts much younger than his age. In 22 years he has expanded his agency billings from $1,000,000 to $80 million, captured the No. ID spot in domestic billing among U.S. agencies.

But Leo Burnett was not satisfied, t coveted a big auto account because "the industry hasn't been doing a very good job of selling itself to the public, and we felt a lot of new images could be built. He started a campaign of "systematic exposure," put ads in Detroit...

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