The Press: Publisher's Answer

To the Burbank Daily Review, one of California's smallest dailies (circ. 4,421), came a wire last week from the community's biggest advertisers : Burbank's twelve auto dealers. Complaining that the paper's "continued headlining" of recession news "induces retrenching of possible buyers," the telegram from Burbank's Automobile Dealers Association announced that members were canceling their ad contracts with the paper. Said the wire: "This organization will not compete in advertising on the inside with adverse headlines on the outside." Though the loss of business was a heavy blow, Review Publisher Hoyt Cater, whose paper appears in a town where thousands of...