Television: Radio on Wheels

Fully a quarter of the nation's radio listeners are on wheels—and often listening hard for word of road conditions. To get extra mileage from this vast audience, the Mutual Broadcasting System has set up an experimental "auto network" of 31 stations stretching from Buffalo to Miami. Purpose: frequent weather announcements plus advice not only on the best routes but on what local station to tune in for news of conditions on the next leg of a long drive north or south. If the new scheme works out, Mutual plans to extend it to all 450 network affiliates.

...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!