ADVERTISING: The Buick Winner

For eight busy weeks Buick Boss Edward T. Ragsdale shopped Madison Avenue looking for a new agency for the $24 million Buick account (TIME, Jan. 6). In the sweepstakes a dozen agencies gave him every kind of sell—hard, medium and soft. He was mobbed by grey flanneled greeters, hailed by groups with big campaign buttons and placards plugging their wares. The only top agency that seemed to stand aloof was McCann-Erickson; everyone assumed it was not in the running because it already had the competing $26 million Chrysler account.

But last week Ed Ragsdale surprised everyone. From his Flint, Mich, office...

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