The Press: Barber's Pole

"I AM AT THE POLE!" shrieked a headline in London's Daily Mail (circ. 2,138-510), and below it, in the hoary old tradition of British I-witness journalism, ran Correspondent Noel Barber's breathless dispatch: "I have reached the South Pole. I am the sixth Briton in history to do so, the first for 45 years since Scott's party of five reached here in 1912, only to perish on the return journey."

"Bus Run." Back in Fleet Street, Barber's "triumphant arrival" at the Pole in a U.S. Navy plane won a game salute from the Daily Mirror (circ. 4,658,793). But Beaverbrook's Daily Express (circ....

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