Over a Page One cut of a tweedy, utterly English six-footer named Chris Powell, the headline in London's Daily Sketch trumpeted: WIN THIS MAN! HE'S A WORLD SENSATION! After a four-day buildup and a spate of pictures showing Winnable Powell, with a pipe, a monocle and a succession of simpering show girls, the tabloid Sketch (circ. 1,283,000) finally broke the secret. This "elegant, enterprising, experienced man in a million," said the Sketch, would be rotated—for assignment—among the letter writers who could most convincingly explain what they wanted him to do and why.
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