Television: The Sponsor's Wife

The sponsor's wife, in life and legend, is one of broadcasting's most potent forces,* but Mrs. Kathryn Murray, 50, tops them all. Not content with behind-the-scenes power, Mrs. Murray plunged into TV herself as M.C. of her husband's show, The Arthur Murray Party. Without a smidgen of experience as an entertainer, she tried her hand at songs, dances, fancy patter, pantomime, knockabout acrobatics. The result is even more phenomenal: in seven years Kathryn and the show have become such hardy TV perennials that the bills are now footed by a sponsor she is not married to.

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