GOODS & SERVICES: New Ideas, Mar. 4, 1957

GOODS & SERVICES

Juice by Sea. Sale of fresh Florida orange juice in Northern states will get a boost from Fruit Industries Inc., which has solved the high cost of refrigerated land transport with S.S. Tropicana, a vacuum-sealed stainless-steel tanker. The ship can carry 1,500,000 gal. (the juice of 70 million oranges) on a 56-hour run from Cocoa, Fla. to Long Island, where the juice is put in cartons for sale in twelve states and Canada. Company spends only $15,000 per tanker trip v. $265,000 if the juice came by land.

Solid Gold Skyscraper. Reynolds Metal Co. is supplying gold-colored aluminum to...

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