THE SOUTH: The Land of Boycott

After meeting a pair of friends for lunch, the New Orleans lawyer ordered a Falstaff beer, touched a match to a Philip Morris cigarette, and settled comfortably back for a session of table talk. "Oh-oh," chided one of his friends, "I guess you drive a Ford, too." The remark had a point, and the lawyer caught it all too easily. He admitted that he did drive a Ford, but added: "I'm changing."

In parts of the Deep South, Ford, Falstaff and Philip Morris have been nicknamed "The Three Fs" and made the targets of an extraordinary whispering campaign and economic boycott....