The Press: Dreams for Sale

While Grace Kelly fretted over the shortage of space for guests at her April wedding in Monaco, London's brash Daily Express (circ. 4,075,889) issued an invitation—"for you and a friend"—on its front page. The bait in this Fleet Street circulation-building gimmick was more than just two seats in the cathedral (capacity: 400); it was also transportation to Monaco, "in your own private yacht chartered for a week," plus all expenses and £1,000 ($2,800) for pocket money. To qualify, readers had to pay a contest entry fee of two pence and list pictures of...

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