While Grace Kelly fretted over the shortage of space for guests at her April wedding in Monaco, London's brash Daily Express (circ. 4,075,889) issued an invitation"for you and a friend"on its front page. The bait in this Fleet Street circulation-building gimmick was more than just two seats in the cathedral (capacity: 400); it was also transportation to Monaco, "in your own private yacht chartered for a week," plus all expenses and £1,000 ($2,800) for pocket money. To qualify, readers had to pay a contest entry fee of two pence and list pictures of...
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