NEW COKE FLAVORS may be in the works. Coca-Cola President William E. Robinson concedes that the world's biggest soft-drink company is a one-product outfit "in a sea of multiproduct enterprises," and that his chemists are tinkering with other flavors. While 1955 sales topped all records, with profits of $28 million, Coke's rate of gain in the booming home market was less than half the industry's overall increase.
DISCOUNT HOUSES, now grossing some $7 billion annually, are taking on the trappings as well as the sales of big business. To raise cash for more expansion,...
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