In public speeches, TV executives love to dwell on a golden future when audiences will eagerly absorb great cultural programs, and sponsors will rush to pay for them. To prove that they are at least surveying the road to this promised land, the networks every now and then hire a well-known litterateur to act as intellectual trailblazer. Three years ago, NBC joyfully announced the hiring of Pulitzer Prizewinning Dramatist Robert Sherwood. Nothing much came of it. Last week CBS hired another Pulitzer Prizewinner, Dramatist Sidney (Men in White, Detective Story) Kingsley, to be...
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