In his two years as president of the National Broadcasting Co., eupeptic Sylvester L. ("Pat") Weaver made the newspapers almost as often as NBC's program timetables. He pushed the so-called "magazine concept" of selling TV ad time to several sponsors per show, popularized the hour-and-a-half "spectacular" program, thought up NBC's Wide, Wide World and long-winded Monitor. But all this was not entirely to the liking of David Sarnoff, 64, board chairman of NBC's parent company, Radio Corp. of America. Madison Avenue gossiped that Pat Weaver was getting too much personal publicity—and...

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