Radio: Woman's Home Companion

"Radio doesn't grab you like TV," says NBC's President Sylvester L. ("Pat") Weaver. "It's more like a companion." It's as a companion that Weaver wants to use it—to get back an audience which

NBC radio no longer has. For years American women, busy at their daytime chores, have cold-shouldered network radio while flirting with independent radio stations. Weaver's scheme for wooing the ladies back: "Friendly penetration."

Weekday is the name of Weaver's new woman's home companion. A variation of Monitor, NBC's weekend guide to fun and frolic, Weekday bounces around all day long (10:156...

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