Business: THE WATER PROBLEM

How to Get It Where It Isn't

THE most plentiful natural resource in the U.S. is water. Some 1.5 quadrillion gallons annually fall on the nation, enough to fill a lake as big as the state of California and 50 ft. deep. But in many sections of the U.S. a serious water shortage exists or is developing. The real problem is one of distribution —how to get the water where it isn't. Shortages crop up because a growing population and a rising standard of living (e.g., 35 million bathrooms now v. about 13 million...

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