As publisher of the monthly Farm Journal, biggest farm magazine in the U.S. (circ. 2,870,380), Graham Patterson had an office ideally located to keep an eye on his closest competitor. Right across Philadelphia's downtown Washington Square, he looked into the offices of the Curtis Publishing Co., owner of the Satevepost, Ladies' Home Journal, Holiday, Jack and Jill and the monthly Country Gentleman, second biggest farm magazine in the U.S. (circ. 2,566,314). Publisher Patterson enjoyed the view but not the competition. Last week he found a way to keep one and eliminate the other. In the biggest magazine sale in years, for...
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