BUSINESS ABROAD: Shine on the Boot

Just outside the gateway to Milan's 33rd annual fair last week, an enormous yellow sign bore the proud legend: "1945-1955—ten years of work for a free and respected fatherland.' Inside, at the biggest industrial fair in Italian history, were the results of Italy's postwar labors, helped by some $3 billion in U.S. funds. Stretching over 100 acres were futuristic exhibit halls and brightly painted booths of 9,400 Italian firms—and 4,000 foreign companies that wanted to sell in Italy's expanding markets. In the two weeks of the fair, some 4,250,000 visitors crowded the grounds, 89,720 of them foreigners or foreign buyers....

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