THE ECONOMY: In the Pink

Noting that pink has become the U.S. color of 1955, in house furnishings as well as in clothing for both men and women, Chicago's H. W. Gossard Co. (girdles) last week announced a change of policy. Instead of emphasizing its recently popular blacks, blues and reds, Gossard will feature a new line of foundations in pink. Psychological research, said Gossard, had shown the reason for the U.S. color trend: "Pink represents a mood of sentimentality, good times and luxury."

There was evidence to support that conclusion. Last week the U.S. economy was...

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