WALL STREET: Who'll Buy My Stocks?

Stockbrokers, sure that new customers are hidden all over the prosperous U.S., have never agreed on where to look for them or what kind of sales talk to use. To find some of the answers, the New York Stock Exchange hired three research organizations to poll the public. Reported the pollsters: customers are almost everywhere. For example, 16 million nonshare-owners' households want to know more about common stocks.

The surveys showed that 20 million adults would be interested in investment plans similar to the Stock Exchange's Monthly Investment Plan ("pay as you go"). Among those already buying under M.I.P.,...

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