ADVERTISING: Sucker's Game

From a radio set in Washington blared the excited voice of an announcer: "Yes, it's brand new! Some are still in their packages and the price is so low you won't believe your ears . . . Brand-new famous-name sewing machines . . . for the fantastic price of only $18 . . . Call now!" Over the air from many another radio and TV station around the U.S., other excited announcers offered similar "bargains"—which almost always turned out to be fakes. To admen and reputable retailers, this popular form of electronic huckstering is known as "bait advertising." Says...

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