SINCERELY, WILLIS WAYDE (511 pp.)John P. Marquand Little, Brown ($3.95).
When Willis Wayde was a young man, his father had a serious talk with him. "Willis," said the old man, "you keep on trying to be something you aren't, and you'll end up a son of a bitch . . . A lot of people do before they know it, son." Willis Wayde does, before he knows it.
The typical Marquand hero is usually caught in the middle-classic double play: Ford to Buick to Cadillac. But where The Late George Apley had a lot of...
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